E-commerce has grown in recent years in Brazil, overcoming consumer distrust regarding online shopping. And one of the sectors that is most responsible for this growth is fashion e-commerce.
1. Produce Content
Content production is the best way to reach the public for your business organically, that is, without paying for advertising.
You can create a blog or a YouTube channel and produce content about fashion. Thus, you will reach people who are interested in the area and who, consequently, may also be interested in what you sell.
If you choose to blog, include links to your store in your article. And if you choose to record videos, end them by inviting people to discover your fashion e-commerce.
2. Invest in Media
Despite the potential of content marketing, for those Clothing & Fashion Website Design who sell online, media investment is almost inevitable. After all, it’s the most efficient way to let people know the business exists.
But the recommended thing is that you start with caution, doing tests. Make small investments initially and see how your audience will react to your business.
3. Be on Social Media
It is essential to explore the power of images on social networks, especially when dealing with a fashion e-commerce. Channels such as Instagram and Pinterest have strong visual appeal and are often frequented by those interested in this subject.
Social networks are also an important communication channel between your business and your customers. So pay attention to the comments and seek to clear the doubts of your followers.
4. Partner With Digital Influencers
Digital influencers are already part of most marketing strategies. And they can be especially interesting when it comes to the fashion segment. Digital influencers are people with thousands of engaged followers on social media, who use their image and influence to recommend products.
To get this promotion for your fashion e-commerce, you can send a product as a gift and wait for the influencer to post something on their social networks.
5. Carry Out Promotional Actions
In addition to the potential of digital influencers, another way to encourage your followers to consume is through offers. You must have already bought something just because it was on sale, right?!
But be honest with your customers! The practice of some businesses of raising prices first and then lowering and announcing a promotion is not recommended at all. It can even drive away buyers who have been tracking your prices for a long time.
6. Explore the Commemorative Dates
Special dates, such as Christmas and Mother’s Day, tend to sell much more than ordinary days. And you can take the opportunity to fit your promotions in these seasons.
But remember that a promotional action requires a lot of planning and, of course, publicity. You can start by analyzing the dates that are interesting for your business and creating a calendar.