A pull-up banner is a low-cost, versatile advertising tool that is a terrific method to attract the attention of consumers and prospects. However, if it is to have an impact, it must incorporate the appropriate design and information.
Use these design tips to make the Pull Up Banner stand out every time.
1. Eye Level Design
Keep in mind that people have read from top to bottom. Anything you wish to draw their attention to should be put at eye level. Display your company logo and the most crucial message at the top of your pull-up banner (e.g. promotional slogan product image etc.).
Choose a good font size so that words stand out from a distance or as people walk by, and keep things simple and to the point. More information can always be included in other marketing materials such as pamphlets and flyers.
2. Make Extensive Use of Color
The colors utilized in your pull-up poster design should be complementary to your brand and identity. Think about the impact of your backdrop color choice on the content and images you’ll need to incorporate. Everything must be simple enough for your audience to grasp at a glance.
Avoid using yellow and white together since it might make it difficult to see information, especially from a distance. Bright colors, such as red and orange, can truly catch the eye and provide the intended impression.
3. Make Use of High-Quality Images
The photos on your pull-up banner must be of the best standard (particularly if you want to feature product images). As a general rule, photos should be stored in CMYK and at a resolution of nothing less than 300dpi.
Never save photos directly from the web for your pull-up banners since they will not be stored in the correct format or be of sufficient quality. If you don’t have appropriate photographs or the funding for a photo session, a graphic designer can assist you in locating royalty-free stock images.
4. Create Your Pull-up Banner by Your Brand Rules
Your logo is one aspect of your brand, but your brand is the bigger picture. It may be tempting to go beyond in a desperate effort for attention, but your pull-up banner design should fit within the confines of your brand’s established limitations.
You want your banner to be easily identifiable as yours. When a consumer sees another promotion from you, whether it’s a TV commercial, a web banner, or a piece of clothing, they’ll remember who you are and develop an attachment for your brand.
The simplest method to include branding is to utilize identical fonts across all of your marketing and to stick to a few essential colors.
5. Don’t Be Hesitant to Use Bright Colors on Your Pull-up Banner
While adhering to your brand rules is vital, you also want to capture people’s attention. If your business colors are white and blue, there’s a good chance it won’t stand out in a crowd.
Using vivid photographic imagery is one of the finest methods to add vibrant color to your layout without deviating further from your company identity. While the rest of your banner may be in neutral colors, a color photograph in oranges and bright can truly make it stand out.
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